Name: Communal seating arrangements.
Appearance: Lengthy, uncomfortable and making a comeback.
Who would voluntarily eat with strangers as an adult with free will? Gen Z, apparently. Research indicates from the restaurant reservations company Resy, "Nine out of ten of young adult patrons say they enjoy shared seating, compared with just six in ten of boomers".
Communal eating in patriotic “British Restaurants” was a major trend during the WWII, actually – there were about 2,500 of them, backed by Winston Churchill.
It’s an alien concept for you, I know, but communal tables can be fun! As the Resy CEO notes: "They naturally turn dinner into a shared experience," and "The excitement lies in not knowing your neighbor!"
Or being squeezed next to a fitness enthusiast chomping chicken breasts to fuel his "workout routines"? Or a nano-influencer capturing you in the background of their reel as they massacre a salad? Consider this: young adults – the most online generation, who grew up during COVID, and many of whom started careers remotely – love a structured communal activity. It’s the same impulse driving the popularity of youth running groups, hiking outings and crafting nights: they’re seeking real-world interactions.
This may not appeal to you, but many youths feel isolated (47% of them, according to an Oxfam survey published in June). In a 2023 US report , one-third of men aged between 18 to 23 reported they hadn’t seen anyone outside their household in the previous seven days. Isn't it positive they’re going out and sharing meals with new people?
Talking to strangers is beneficial, too: it gives us a greater sense of belonging. Additionally the Resy survey highlights an additional benefit: 14% of survey respondents said they’d landed a date at a shared meal event. Given gen Z have gone off the apps, this gives them a shot at a unplanned "meet-cute".
My work here is done.
Do say: "Young adults believe shared meals are a total success."
Inappropriate remark: "It’s all fun and games until someone drops a katsu prawn on your Y2K baggy jeans."
A seasoned casino analyst with over a decade of experience in gaming strategy and industry trends.
News
News
News
News
Jacob Buckley
Jacob Buckley
Jacob Buckley