Emma Coates Leaves England Under-23s Post to Assume Command at National Women's Soccer League's Bay FC

Embarking on a fresh professional challenge, Emma Coates has stepped down from the England WU23 national team to be appointed head coach for NWSL franchise Bay FC.

A New Chapter

Her appointment follows the departure of Albertin Montoya, who was at the helm of the San Jose-based club during its debut two seasons in the top-flight American league. Montoya announced in September his intention to depart at the end of the 2025 campaign, a season which saw Bay FC finish second-bottom in the league standings.

“My time with the FA has been incredible my time with the FA,” stated Coates. “The experience has been formative both on and off the pitch. This feels like the right moment to test my abilities in a fresh challenge.”

Track Record of Success

Since taking charge in 2023, Coates oversaw the England U23s through matches including a narrow win over Norway in the European U23 League and a 4-2 friendly defeat to the United States. Accompanying her to America is her England assistant, Gemma Davies, a former Aston Villa manager in the WSL.

The club's chief executive, a former FA women’s technical director, spoke highly of Coates's abilities: “Emma is not only an superb manager, but she also has a demonstrated history of nurturing talent to succeed on the biggest stages.”

“Her leadership qualities are exceptional of teams and environments and has the tactical philosophy we were looking for,” added Cossington.

Bay FC's Journey

The club had a mixed start to its NWSL existence, finishing in seventh place and losing in the playoffs in its first year before struggling to a 13th-place finish in 2025.

Gavin Step, Gavin Step, offered thanks to the departing duo: “We thank Emma and Gemma for their service and extend our best wishes with their next chapter. They have played a crucial part in strengthening the pathway between the young Lionesses and the first team.”

“Their work has directly influenced the development of many young players who have gone on to become senior Lionesses,” he added.

Player Progression

After succeeding Mo Marley in 2023, Coates presided over the rise of a number of players to the national team, including midfielder Lucia Kendall—who netted her debut Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.

Discussions for their replacements is now underway, to continue the growth of the youth national team in the seasons ahead.